Points can be earned/redeemed at Uccello's and Herb & Fire Pizzeria locations, excluding the Uccello's Grand Rapids Airport Location.
​Please note that points can't be earned on Banquet or Catering purchases.

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WHICH TIER ARE YOU IN?

PIZZA PEOPLE

0 - 1,499 Lifetime Points
$1 = 1 Point
Earn $5 in Rewards when you register!
Birthday Reward:
Free Strawberry Shortcake at Uccello's!
AND
Free Pizza at Herb & Fire Pizzeria!

U FAMILY

1,500+ Lifetime Points
$1 = 1.5 Points
$50 Reward Dollars when you UPGRADE to UFamily!
Birthday Reward:
Free Strawberry Shortcake at Uccello's!
AND
Free Pizza at Herb & Fire Pizzeria!

OTHER REWARDS & PROMOTIONS

Sign-Up Reward: $5 Reward Dollars
(can’t be used on alcoholic beverages)
​One Year Membership Anniversary: $25 Reward Dollars
(can’t be used on alcoholic beverages)

HAVE QUESTIONS?

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SIGN UP // REGISTER // SIGN IN HERE